It was once the windows that drove flocks to Barneys New York around holiday time, but for the upcoming season, it's going to be Hova. Yes, Jay Z, Shawn Carter himself, will be collaborating with the retailers for a huge holiday initiative. Drawing inspiration from — what else? — New York, the two have come together for a collection of limited-edition products that have been curated by the hip-hop mogul. The result: "A New York Holiday."
Of course, Barneys and Jay have also included a number of other exciting collaborators in this project, including Proenza Schouler, Balenciaga, Balmain, Lanvin, The Elder Statesman, Acne, Rick Owens, and more. With the Jay Z stamp of approval, these luxe good — mostly for men, but some also with unisex appeal — will begin selling November 20 and through early 2014, with 25% of proceeds benefitting the Shawn Carter Foundation.
And, as holidays are meant for traditions, old and new, November 20 will also be the big reveal of the new seasonal window displays for "A New York Holiday." Plus, keep an eye out for the new holiday overhaul of the classic Barneys bags as they turn black and gold and sport the initials BNY NYC SCC (Shawn Corey Carter, of course). Click ahead for some of the exclusive offerings and, perhaps, a hint at what to gift the Jay to your Beyoncé.