Apparently, though, this isn't enough of a reason for us to want to wear it, as science (or at least the University of Manchester) seems out to prove. As reported by the
"Scientists at the University of Manchester found that red lipstick draws attention to the mouth, most notably from the opposite sex." If we saw a man wearing red lipstick, our attention would probably be drawn to his mouth, too. But, onward: "In their study, they tracked the eye movements of 50 men who were viewing different images of women and found that men spent longer fixating on the women wearing red lipstick. They found that they spent 7.3 seconds staring at red lips, 6.7 seconds on those with pink lips, and 2.2 seconds on those who wore no lipstick." This combined with a study that proved waitresses wearing red lipstick get more tips has caused the Daily Mail to proclaim that science has found red to be the sexiest lip color.
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