Down the Aisle
“Originally, I had hoped to have a store downtown that offered a really well-curated collection of wedding dresses for the discerning, stylish, downtown woman who was really turned off by the whole wedding culture. I really thought I was opening a small, 300-square-foot place that would carry dresses. Since then, I’ve developed a lifestyle, wellness, and fashion brand that really speaks to the woman who is weathering her marriage transition and trying to get through the period while maintaining her authentic, true self.”
"So, the ‘fuck weddings’ thing came about unintentionally when I brought my baby daughter into work at 7 weeks old last summer. I thought it’d be funny if we bought a onesie and wrote ‘fuck weddings’ on it and sent a picture to my family. Once that picture started making rounds on Facebook, people asked if we sold the shirts. So, we started getting them made. Honestly, the sentiment is not about giving the finger to weddings. I love weddings. I love family. I think celebrating the union of marriage is sacred in this day and age. What we’re really saying is, ‘Fuck the wedding industry as it exists today.’ What we’re sort of eschewing is the old-school, 1950s' notion that once you walk down the aisle with a smile plastered across your face, you’ll live happily ever after, which is just not the case.”
“A lot of people come in and say it feels like home, or it feels like my best friend's closet. Like right now, my feet are up on the couch, and I’m lying back in a yoga pose. My assistant is wearing Mukluks. Even though we have a vibe of 'we’re a bunch of mellow stoner/slackers,' we really get our work done. We’re disciplined and are very unguarded and true to ourselves. My mind is blown every day that I get to be creative all the time with so many other creative-minded and talented people. Oh, and luckily, it’s filled with friends that are as bat-shit out of their minds as I am."
The Bride of Tomorrow
"I’d like to think that the world of wedding retail is heading into a place of high-fashion — that there’ll be high wedding fashion, and it will reach a consumer who feels like herself on her wedding day. As for Stone Fox, I don't think we'll ever become the Urban Outfitters of weddings. I have enough faith in me and my team that we will always remain on the cutting edge.”
Hair and makeup by Andrew Colvin.