After giving hard-core gamers the game-focused show that the E3 stage demands, they went one step further and made a couple of announcements that seemed aimed directly at Microsoft’s Xbox One. For months now, gamers and retailers alike have been worried that the Xbox One would include built-in software measures to prevent people from easily playing used, traded, or borrowed copies of games (think: some sort of iTunes DRM situation for video games). Sony came out swinging by assuring the audience that they were not considering any such measures for the PS4. No restrictions, no online authentication, nada — and the crowd went wild. The thunderous response to this news has been rippling through video game media for days, with many pundits saying that Sony has clearly won this year's battle of the E3 press conferences.