WATCH: The Trailer Of James Franco’s Gucci Documentary

Frida Giannini says she's never dreamed of being the creative director of a brand before, let alone the creative director of Gucci. But, things change — you lead an iconic fashion house, you become recognized by the world's biggest editors, you get a documentary produced by James Franco, and hey, you roll with the punches. And now, we get to see the behind-the-scenes action unfold in the new Franco documentary,
The Director
, debuting at the Tribeca Film Festival this week.

With intimate interviews with Giannini, clips from the runway, and interactions with famous Gucci fans — Franco included, of course — the film documents the magic and hard work that makes the storied brand continue to thrive. Take a peek at the trailer below, and if you're in the area, stop by the Tribeca Film Festival this weekend to see the whole Gucci/Giannini/Franco/high-fashion film that we can't wait to watch.


Photo: Courtesy of Gucci

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