Madewell is all about sticking to its roots. Despite having over 100 stores around the world, the reinvented workwear and denim brand has never lost its hometown feel. Between collaborating with small town artists and launching pop ups (a program they call Madewell Commons), Madewell prioritises staying in touch when it comes to its customers. Case in point: Madewell in Residence.
On Tuesday, your go-to brand for sustainable denim, extended sizes and elevated basics launched a program dedicated to helping its customers discover new talent. For their first series, Madewell's Head of Design, Joyce Lee, handpicked three artists "based on their aesthetic, creativity and passion for their art," according to a press release. “At Madewell we’re committed to supporting local makers and creatives which is why we’re decided to launch our first artist series called Madewell in Residence," Lee says. "It was an amazing process to select these incredibly passionate and inspiring artists, I can’t wait to introduce them to our customers.” Among the lucky three are Claire Nereim of Plant Planet, Kit Agar and Angela Mckay of Ohkil Studio.
Using Madewell basics — tees, bandanas and towels — as a framework, these three artists are now able to offer their art to the masses like never before. Additionally, customers can purchase framed prints of Nereim, Agar and McKay's work through a partnership with custom framing startup, Framebridge.