These Pro-Approved Natural Hair Buys Are Available At Target

Once upon a time, products for Black hair were relegated to a tiny, dusty corner of the drugstore, while the shampoos and conditioners for straight hair reigned supreme. Those undervalued goods — especially ones for natural textures — had to either be purchased at a salon, beauty supply store, made at home, or ordered online. These days, thankfully, there's an abundance of goodies for all textures and protective styles. Actually, almost too many — especially if you're a natural hair newbie.

While subscription boxes and YouTube guru recommendations are clutch, sometimes you just wanna hit a mass store and call it a day. Ahead, we do the work for you by rounding up the shampoos, conditioners, and stylers that you need in your life — and that stars like Lupita Nyong'o and Viola Davis love. Casual, we know.

The best pro-approved products for textured hair to shop at Target now, ahead.

Best For Edge Control

"Got2b's gel is great because it really holds and gives shine without going flakey after it dries," celeb hairstylist Vernon François says.

Schwarzkopf göt2b Ultra Glued Invincible Styling Gel, $4.69, available at Target.
Best Co-Wash

"It seals in moisture," Viola Davis told Redbook. "I leave the cream in my hair for 30 minutes, then rinse it out. I use it on my daughter, too."
As I Am Coconut Cowash Cleansing Conditioner, $7.99 Buy
— PAID —

R29er Brianna Arps prefers this handy spritz over the several others she has tried to keep her hair looking its best. "Whenever my hair starts to feel too dry, SheaMoisture's Coconut Oil Leave-In Treatment is the first thing I grab. Aside from providing instant hydration, it works wonders to detangle my 4C-type coils."

SheaMoisture 100% Virgin Coconut Oil Leave-In Treatment, $9.99, available at Target.
Best Curl Refresher

When your hair feels like tumbleweed, a few pumps of this mango oil and bamboo spritz gives immediate moisture and volume.

Dark and Lovely Au Naturale Curl Refresher Spray, $8.99, available at Target.
Best For Braids and Twist-Outs

Celebrity hairstylist Felicia Leatherwood likes to use this product for shingling. The thick, whipped texture of this cream works to sculpt even the coarsest of curls into the twists of your dreams.
The Doux Bonita Afro Balm Texture Cream , $15.99 Buy
Best Styling Cream

Anything that Nyong'o swears by, we're buying, because obviously. She told Harper's Bazaar that this fan fave helps loosen her 'fro and makes it easier to pick. "It's best to use it when my hair is wet because the water softens my curl," she said. "So I use it after I shower and also before bed."
Miss Jessie's Baby Buttercreme, $32.49 Buy
Best Leave-In Gel

A-list celeb hairstylist Marcia Hamilton recommends this castor oil leave-in conditioner/shine gel hybrid for smoothing and adding definition. "I really love this gel for shaping all baby hairs," she says. "It's alcohol-free and sulfate-free, so it doesn’t dry hair. Plus, it leaves a really nice shine."
SheaMoisture Jamaican Black Castor Oil Conditioning Gel, $10.99 Buy
Best Pre-Poo Treatment

Instead of slicking on messy coconut oil to detangle, this avocado, olive, and almond oil formula does the job for you — no mess, all shine.
Burt's Bees® Avocado Butter Pre-Shampoo Hair Treatment, $8.99 Buy
Best Dry Shampoo

We've already sung praises about this game changer in a can, which is potent enough to get a week's worth of gunk out of anyone's curls without striping moisture from strands.

Cantu Cleanse Dry Co-Wash, $2.49, available at Target.
Best For A Wash-&-Go

“I like to apply Kinky Curly Custard in small sections, and wrap each one around my finger while the hair is soaking wet,” celeb hairstylist Felix Fischer says. “Sometimes coils only come out if you actually coil them.”
Kinky-Curly Curl Custard Gel , $15.59 Buy
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