Once upon a time, products for Black hair were relegated to a tiny, dusty corner of the drugstore, while the shampoos and conditioners for straight hair reigned supreme. Those undervalued goods — especially ones for natural textures — had to either be purchased at a salon, beauty supply store, made at home, or ordered online. These days, thankfully, there's an abundance of goodies for all textures and protective styles. Actually, almost too many — especially if you're a natural hair newbie.
While subscription boxes and YouTube guru recommendations are clutch, sometimes you just wanna hit a mass store and call it a day. Ahead, we do the work for you by rounding up the shampoos, conditioners, and stylers that you need in your life — and that stars like Lupita Nyong'o and Viola Davis love. Casual, we know.
The best pro-approved products for textured hair to shop at Target now, ahead.