The 5 Breakout Makeup Trends That Will Rule 2020

For the new year — and a whole new decade, at that — we're all in need of a little makeup reboot. In terms of trends for 2020, expect everything to soften. Flushed, balmy lips will take the place of the matte and over-lined, while brows will be fluffy and eyelids will twinkle.

According to celebrity makeup artist Nikki DeRoest, whose clients include Hailey Bieber and Rosie Huntington-Whiteley, we're looking toward a pared-down, almost delicate vibe for this year. From the new "It" lip color to the L.A. highlighting hack that will give you the most natural glow, DeRoest is laying down a full trend prediction of exactly where makeup is heading in the new year.


Ahead, the inspirational mood board to get you hyped for what's to come, along with a foolproof guide to the most worth-it makeup to buy now.

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Flushed, Glossy Lips

Imagine your favorite tinted lip balm and go-to nude lipstick had a baby: You'd have the perfect your-lips-but-better lip color. "The shade vibe is going to be all about sheer nudes and earth tones," explains DeRoest. "And the finish is going to be almost glossy, not sticky or shellacked, with a barely-there balm shine as opposed to matte."

Bobbi Brown Crushed Liquid Lip in Haute Cocoa

This liquid lip color in Haute Cocoa is ideal in shade and finish. "It's a nude-y brown with subtle pink undertones that looks so pretty on a wide range of skin tones," says DeRoest. "It's not too glossy, but more of that dewy pigment, like a tinted balm — but better."
Bobbi Brown Crushed Liquid Lip in Haute Cocoa$27.00 Buy

Armani Beauty Lip Maestro Liquid Lipstick

DeRoest also keeps Armani Beauty's liquid lipstick — specifically in this flushed rose tone — on rotation when she's looking for a velvety cream lip color with rich pigmentation and a dewy (not sticky) finish.
Armani Beauty Lip Maestro Liquid Lipstick$38.00 Buy

Suqqu Moisture Rich Lipstick

Breakout British actress Florence Pugh also gravitates towards a flushed, slightly-shiny lip. Her makeup artist, Naoko Scintu, swears by Japanese beauty brand Suqqu and its moisturizing, balm-like lipstick.
Suqqu SUQQU Moisture Rich Lipstick$32.50 Buy

The Pre-Highlight

If there's a single makeup trick to take with you into the new year, it's pre-highlighting. DeRoest's best-kept secret to a natural glow involves adding liquid highlighter before foundation. "After a moisturizer, I'll use a liquid highlighter, massaging it into the cheekbones, up on the forehead, and down the nose," she explains. "That first layer of glow comes through the foundation and concealer and reads as radiant skin, not makeup."

Chantecaille Liquid Lumière Highlighting Fluid

Once you've finished your skin-care routine, press a liquid highlight — DeRoest uses this sheer illuminator by Chantecaille — into the high points of your face. "The great part about the pre-highlight is then you can go a lighter with foundation and concealer," she explains. "With the glow peering through, you don't want to fully mask it."
Chantecaille Liquid Lumière Highlighting Fluid$44.00 Buy

By Terry Cellularose Brightening CC Serum

If she's not using Chantecaille's illuminator, DeRoest reaches for this serum-based liquid, which evens out the skin's tone while washing it in a warm, pearly glaze.
By Terry Cellularose® Brightening CC Lumi-Serum$90.00 Buy

Glossier Futuredew

Glossier's newest skin-care serum aligns with the ethos of pre-highlighting: dewy skin is the key. Its blend of hydrating squalane, nourishing oils, brightening plant-based extracts, and light-reflecting minerals give the skin a subtle gloss that glows even under makeup.
Glossier Futuredew$24.00 Buy

Water-Tint Foundation

In 2020, skin is going to look like skin, with the thinnest veil of hydrating coverage. "I think we're going to see more water-tint foundations as a base," says DeRoest. "It's not a ton of coverage, but it evens the skin and adds a little glow, so the skin looks like there's nothing over it."

Chanel Le Beige Fresh-Water Tint

DeRoest's favorite water-tint foundation of the moment is from Chanel's Le Beige collection. "Rosie [Huntington-Whiteley] and I have been using the Chanel Les Beige Water Tint for photoshoots and the finish is stunning," she says. "It gives the skin a healthy glow, like a bare-skin effect."
Chanel LES BEIGES Water-Fresh Tint$65.00 Buy

Surratt Dew Drop Foundation

In the short time since its launch, this lightweight liquid has been a beauty editor favorite for its fresh, dewy finish that provides the most "natural" veil of coverage.
Surratt Dew Drop Foundation$75.00 Buy

NYX Professional Makeup Total Control Drop Foundation

One reason why this NYX foundation has over 900 five-star reviews on is because of its water-based formula, which allows for buildable coverage, adjusted based on the number of drops you layer on your skin.
NYX Professional Makeup NYX Professional Makeup Total Control Drop Foundation$5.89 Buy

Iridescent Lilac Eyeshadow

Glitter eyeshadow that's more mood lighting than disco-ball has been an emerging trend for a while — note the twinkly-lid aesthetic in every photo — and the breakout shade for 2020 will be a romantic lavender tone. "This one's a bit of a curve ball, but I think we're going to see a purple-shadow moment coming up," says DeRoest. "It's going to be a lilac shade, not chalky at all, but almost iridescent etherial."

Glossier Lidstar in Lily

Of course, the buzziest beauty brand of this decade has already created the ideal versatile pastel-purple eyeshadow. This is a cream formula, which means you can build it up for more pigment or wear it as a sheer wash of lilac.
Glossier Lidstar in Lily$18.00 Buy

Armani Beauty Eye Tint Liquid Eyeshadow

This liquid eyeshadow comes with a handy doe-foot applicator and a soft iridescent purple finish that you can build up for more intensity.
Armani Beauty Eye Tint Liquid Eyeshadow$28.00 Buy

L'Oreal Paris Brilliant Eyes Shimmer Liquid Eyeshadow

You don't need to spend more than $10 to achieve a shimmery eye look. A swipe of this L'Oreal shadow glazes the lid in a wash of universally-flattering lavender.
L'Oreal Paris L'Oreal Paris Brilliant Eyes Shimmer Liquid Eyeshadow$9.99 Buy

Feathered Brows

DeRoest tells us that a feathered brow, with the hairs defined and brushed up softly, is a tiny beauty tweak that can make a huge impact. "My clients are obsessed with a feathered brow," she says. "I fill in any sparse areas with a skinny pencil, then brush through the hairs with a spoolie."

Roen Beauty Vow Brow Eyebrow Pencil

With a sought-after brow technique her celebrity clients swear by, DeRoest created her own tool: a dual-sided ultra-fine pencil and spoolie brush. Not only does every L.A. A-lister have one, but it's also an R29 editor favorite, and the key to perfectly arched brows through 2020.
ROEN BEAUTY Vow Brow Eyebrow Pencil$34.00 Buy

Thrive Causemetics Instant Brow Fix Semi-Permanent Eyebrow Gel

This 2019 Beauty Innovator Award-winning brow gel is the perfect follow-up to any pencil fill-in. Use it to gently brush up your hairs for a feathery finish that stays in place all day.
Thrive Causemetics Instant Brow Fix Semi-Permanent Eyebrow Gel$24.00 Buy

Joey Healy Brow Gel

Want a feathered brow sans color? This clear gel will keep your arches brushed up without flaking through the day.
Joey Healy Brow Structure Clear Set$25.00 Buy
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