These Amazon Prime Day Makeup Deals Should NOT Be Missed

Amazon is not your traditional beauty boutique. You can't swatch a lipstick (or 15) on your wrist, nor can you score a freebie on your birthday. And yet, Amazon has become one of the top cosmetics retailers — especially during Prime Day, where the beauty discounts are too good to pass up.

Fast shipping and killer sales likely have something to do with the fact that, as of last year, the digital powerhouse reportedly controlled a whopping 36% of the U.S. cosmetics market, according to Bloomberg.


With mass market favorites like Covergirl sitting alongside viral hits (not to mention prestige brands like Stila), it's a drugstore-meets-department store-meets local beauty boutique that's hard to beat.

Just in time for Prime Day 2020 (October 13th and 14th), we're giving you a preview our favorite beauty brands you can shop on the site, including ones that will be marked down for the major shopping holiday.

At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.

Lorac Pro Conceal/Contour Palette and Brush

Select Lorac products will be 30% off for Prime Day, including this artist-favorite concealer palette, which you can use to custom-blend your unique shade, in addition for using it to contour.
Lorac Pro Conceal/Contour Palette and Brush, $45.00 $31.50 Buy

Sally Hansen Good. Kind. Pure Vegan Nail Polish

Show your nails some T.L.C. with Sally Hansen Cuticle Rehab Oil Balm, plus select shades of the brand's new range of vegan polishes, which will be 30% off for Prime Day.
Sally Hansen Good. Kind. Pure Vegan Nail Polish, $6.72 Buy

Physicians Formula Butter Bronzer

This velvety powder bronzer blends like dream, and gives us the most believable summer glow.
Physicians Formula Murumuru Butter Bronzer, $14.95 $9.59 Buy

Stila Stay All Day Waterproof Liquid Eyeliner

Snag Stila's bestselling liquid eyeliner (available in shades ranging from inky black to optic white) for 30% off this Prime Day. Plus, the waterproof formula doesn't budge once on, making it essential for all-day wear.
Stila Stay All Day Waterproof Liquid Eye Liner, $22.00 Buy

Covergirl Lash Blast Mascara

No clumps here. Covergirl's orange tube of lengthening and volumizing mascara is a drugstore favorite, and for good reason. For Prime Day 2020, it'll be marked down 30%, along with 149 other Covergirl products.
COVERGIRL Lash Blast Volume Mascara, Very Black, $5.99 Buy


Pressed powder is a must-have makeup MVP to banish unwanted shine. PÜR's fan-favorite mineral foundation is a popular pick — and honestly, the reviews say it all.
Pür 4-in-1 Pressed Mineral Makeup with Skincare, $27.00 Buy

Anastasia Beverly Hills Dipbrow Pomade

The luxe beauty brand's famed Dipbrow (a.k.a., the beloved brow-thickening pomade) is luxe as can be, and can arrive at your doorstep ASAP.
Anastasia Beverly Hills DIPBROW Pomade, $33.16 $12.60 Buy

Veil Cosmetics Complexion Fix Concealer

If you're in the market for a purse-friendly concealer — this loaded brush makes touch-ups a breeze — consider this popular option from Veil Cosmetics.
veil cosmetics Complexion Fix Concealer , $40.00 $32.00 Buy

Wunder2 WunderBrow

This eyebrow gel features a waterproof formula that can last up to three days. Yes, you read that correctly: three days! It has over 31,000 reviews on Amazon, so you know it's doing something right.
WunderBrow WUNDERBROW Waterproof Eyebrow Gel, $22.00 $17.60 Buy

Undone Beauty 3-in-1 Cream Eye Palette

This new cream eyeshadow palette comes in four chic colorways — and has everything you need to create a variety of looks for some above-the-mask glam.
undone beauty 3-in-1 Cream Eye Palette, $14.00 Buy

3INA Highlighter Glowing Palette

Extend your summer glow with this pressed highlighter quad, which can be used on the eyes or cheekbones for an instant glow.
3INA Highlighter Glowing Palette, $25.50 Buy

Mineral Fusion Compact Concealer Duo

This creamy concealer duo allows you to custom-blend the two shades to get a perfect match.
Mineral Fusion Compact Concealer Duo, $25.99 $19.55 Buy
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