Everyone knows French is the sexiest language, so it makes sense that our friends from across the pond would make the sexiest underwear, too. PULL-IN, already a go-to for sensual Parisian filles and garçons, just opened its first New York location this week. Check it out for underwear, cheeky swimsuits, and more intimate apparel in every cut you can dream of. You'll spot the concept store's window from a mile away with the brand's loud, bright prints inspired by pop art graphics or printed with cupcakes, hearts, and strawberries. Imagine if Calvin Klein and Agent Provocateur had a child and fed it ecstasy—voilà, Pull-In!
259 Bowery (between Prince and East Houston streets); 212-777-3703.