Before Rachel Fong can share the secrets to crafting a mini unicorn cake using nothing but an easy bake oven with her million-plus followers, some not-so-sweet work is required: Editing.
Like most other YouTube stars who have built a career around their online channels, Fong has learned that a good edit is key to making videos that fit with her kawaii-focused brand. But while picking up a camera and filming may feel intuitive when you've grown up with a smartphone, editing footage usually requires more skills and time, not to mention additional software. This doesn't mean that you should feel intimidated: Many of the most well-known YouTubers took a DIY approach to learning how to edit.