First Look! New Femme-French Shop On The LES

t's not often that a designer gets her own flagship store after just one season. Parson's grad Annie Havlicek, then, seems to be pretty damn blessed—she just opened her eponymous boutique on Orchard Street this past Saturday. Our curiosity amply piqued, we took a tour of the sweet spot this weekend to give you the 4-1-1, and we're concluding that it deserves a place on your LES must-shop itinerary. Don't check yourself if you think you've landed in France, the store's charmant detailing (think mirrored dressers, creamy moldings, antiqued frames, and vintage chandeliers), and Renoir inspired frocks read more atelier on the Seine and less downtown destination. Annie's spring '10 merch on tap includes her own floaty, cloud-white trenches, crisp linen blazers, and oversized striped oxford shirts, (all $98-$450), plus bonuses like Brixton Hats, Digby & Iona jewelry, and some one-of-a-kind curious like hand-painted china, and smoky, etched mirrors. We recommend making room in your shopping bag for Havlicek's collab with Osborn Shoes: Cute summer cream-and-tan canvas-and-lace oxfords that are just right for summer. When you're done, meander on over to Café Select, where Annie's boyfriend, Max, is a bartender. Order a French Martini—trust, you'll feel like you're in Paris in no time.

Can't quite book that Air France ticket now? Fret not mes amis, Annie Havlicek is offering all R29 readers 25% off all merchandise until end of day Sunday. Just say our name at check-out to score the deal.

annie-havlicek-300R29 GIVEAWAY: One lucky winner will get the Charlotte Dress, perfect for all those Parisian picnics we know you're going to be having this summer. Just comment on this story with your favorite French thing (designer, movie, place, song...get creative)! We'll pick the one that makes us go ooh la la.

Annie Havlicek
,154 Orchard Street, Mezzanine level, (between Stanton and Rivington streets); 212-260-0200.