We’re Giddy For Benefit’s New Soho Beauty Boutique!

Last week we had the opportunity of visiting the first ever Benefit Boutique to land it's cute, little tuchus in NYC. Two words: Girl time. The beauty boutique is a mirror image of the brand's identity: quirky, bright, and filled with darling, exuberant ladies that will make your day (and your look!). The shop's bubbly, pink wallpaper and girlie, glossy makeup tables are poised to bring a little extra excitement to the shop's West Broadway block. Treatments offered include body and facial waxing, brow and lash tinting, airbrush tans, and professional makeup application. Feel free to make an appointment, but as a salute to NYC ladies on the go, the bar is really meant for popping in whenever you need to handle your lady things. With reasonable prices and skilled waxers, you'll be saying au revoir to your nail salon waxes in no time. Needless to say, we came out with a fresh look, a much needed Benetint refill, and a grin from ear to ear. The Benefit Boutique is truly a gal's wonderland.

Benefit Boutique Soho 454 West Broadway (between Prince and Houston streets); 212-769-1111.