This Sunny Bungalow Is An L.A. It Girl's Dream

When you're the CEO and founder of a trendy new home brand, people expect you to have some impressive digs. Parachute's Ariel Kaye knows this pressure firsthand. Luckily, her new Venice Beach bungalow, which is located just a stone's throw away from the company's headquarters, does not disappoint.
Mirroring the unfussy style and natural color palette that has made Parachute so popular with design bloggers, and taking inspiration from Kaye's two favorite places — the beach and the desert — her home is filled with gorgeous details that will inspire you. And the best part: Outside of a credenza from Organic Modernism that she fell in love with and splurged on, a lot of Kaye's decor is surprisingly affordable. In fact, we imagine that after you click through the following slideshow, you'll feel compelled to give your own space a mini-makeover — starting with the bedroom.
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Photo: Courtesy of Nicole LaMotte.
"I share my home with my boyfriend, Trevor, and our labradoodle puppy, Lox," Kaye says. "Our bungalow is a modest 850 square feet, but the floor plan maximizes every inch and makes the space feel much larger."

Puppy tent from Growler Goods.
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Photo: Courtesy of Nicole LaMotte.
"The living room is my favorite room because it’s where we spend the most time with our friends and family," Kaye says. "I absolutely love hosting, so I designed it to be welcoming. The room is chock full of pieces that are special to us and evoke fond memories."

Throw pillows from Ikea, West Elm, and Target; Room and Board sofa; coffee table available at Organic Modernism; rug available at Living Spaces; Design Within Reach lamp.
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Photo: Courtesy of Nicole LaMotte.
"The neon sign is a bespoke piece," Kaye says. "I attended Art Basel in 2012 and became obsessed with the neon art displayed there that year. When I got home (I was living in NYC at the time), I located a neon shop and worked with them to design that piece. The message, 'You belong here,' has become a mantra for me.

"I purchased our two butterfly chairs from Urban Outfitters. This style of chair can be expensive, so I was thrilled to find these. They’re super comfortable and affordable!"
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Photo: Courtesy of Nicole LaMotte.
"When we began the moving process, Trevor and I both took a Kondo approach to cleaning out our closets and letting go of things that weren’t bringing us joy," Kaye says. "My rule of thumb: If it doesn’t have a place in the house, it doesn’t belong."

Open palm dish available at IIIVVVYYY.
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Photo: Courtesy of Nicole LaMotte.
"In my opinion, you can never have too many plants," Kaye says. "I love the vitality that they add to a space. Before choosing a plant, research the living conditions it requires. Some are fickle and need very specific surroundings to thrive, while others are rather user-friendly."

George Nelson lamp available at Ylighting; Ikea sheepskin floor throw.
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Photo: Courtesy of Nicole LaMotte.
"I knew from the moment we first toured the house that I’d curate a gallery display for that wall," Kaye says. "We used Framebridge — their service is affordable, and the frames are superb quality. Having our memories artfully displayed has transformed the house into our home."

Bench from Blu Dot; Ikea basket.
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Photo: Courtesy of Nicole LaMotte.
"We designed the bedrooms with the beds as the key focal points," Kaye says. "I’m in the business of bedding after all! I’m all about a comfortable and serene vibe, so we eliminated any clutter and kept the decor to a minimum."

Ikea nightstand, Parachute bedding.
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Photo: Courtesy of Nicole LaMotte.
"For the guest room, we prioritized the essentials: a comfortable bed, a simple but cozy reading nook, and a bedside table," Kaye says. "It’s important to provide an alternative option for sitting and relaxing beyond the bed."

Herman Miller rocking chair, Parachute bedding; Modernica bedside table.
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Photo: Courtesy of Nicole LaMotte.
"My aesthetic is equally inspired by the landscape of the desert and the vibe of my Venice surroundings," Kaye says. "This means earth tones and neutrals. From a style standpoint, I’ve always been drawn to basics. My home — and the Parachute brand — reflect this aesthetic, and make a space feel relaxing and cozy."

Print from Tappan Collective; Ikea table; eModern Decor chairs; chandelier from Y Lighting.
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Photo: Courtesy of Nicole LaMotte.
"The real draw [of our home] is its outdoor space — we fell in love with the large, private front yard and backyard," Kaye says. "Living in Venice, we can enjoy being outside year round, so we designed the yard as an extension of the indoors."

West Elm outdoor dining set, Parachute towels.

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