While Urban Outfitters calls their "O Christmas Tree" lookbook a preview for Holiday 2010, we expected a catalog filled with glossy pictures of knick-knacks and sweaters, and instead were surprised by the apparent absence of product-filled pages. Photographed in Minnesota by photographer Alec Soth, the book highlights 20 photographs of 'Christmas' trees in places like church parking lots, funeral homes, and lakes—gently styled with accessories from Urban Outfitter's apartment goods. We don't know about you, but this compilation is more tabletop coffee book than throw-away catalog. Love! Get a look at more from Urban Outfitters.
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