Umbro Creates A World Cup Pop-Up


It's official: NYC has World Cup fever. To match all the hype, the city's premiere sneaker retailer, the Alife Rivington Club is partnering up with
, the guys who supply the English football team's uniforms to create The Umbro X Alife Rivington Club, pop-up store. The temporary store will make its home at the A.R.C. boutique from now until the end of the World Cup. The collaborative shop will carry Umbro's World Champion Collection designed by some hip, worldly designers, such as Andre from France and Ben Eine from England. The collection includes colorful T-shirts and sleek soccer jerseys for each country participating. On top of all the cool soccer digs, A.R.C's The Courtyard, a venue for hot New York events, will be holding World Cup game screenings, live music, and other soccer themed events. So, get swept up by World Cup fever and visit the pop-up to outfit your allegiance!


Alife Rivington Club
158 Rivington Street (between Clinton and Suffolk streets); (212 )253-0361‎