The 7 Most Underrated Products To Shop At Ulta Beauty

When it comes to purchasing new makeup, chances are you're most likely to shop top-rated, bestselling, or award-winning beauty products. It's a great strategy that we implement, too, but there are also tons of hidden gems out there that professional makeup artists swear by for reliable results. It's like asking a chef for their secret ingredients.
For the sleeper hits to look for at one of the biggest beauty retailers, Ulta Beauty, we tapped Deney Adam, one of the brand's go-to makeup artists for campaigns, tutorials, and more. We sat down with Adam with one goal: to uncover the most underrated products in his kit.
From an affordable liquid highlighter to a quirky way to mimic brow lamination at home, check out his pro picks, ahead.
At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.

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