5 Things To Know This AM — Sep 11 2012

Austrian artist Erwin Wurm is the man behind the Standard Hotel's new ad campaign, that shows off the chain's five locales. Plus, the images are exclusively printed in art rags and trendy mags –– drool over the images, on news stands now! (NYTimes)

Rent The Runway's impossible-made-possible closets went live in W Hotel lobbies on Fashion’s Night Out as "The Closet" –– but luckily for you worn-out-wardrobe-warriors, they're staying open through Thursday! (W Hotels)

It's easy to get caught up in New York Fashion Week excitement, but it's not all fun, games, and free clothes –– there's a hush-hush, darker side to the catwalk, and it's exposed in the new documentary, Girl Model. (BuzzFeed)

Tory Burch, and her eponymous brand that took in a meager 800 mill last year alone, endured unlikely twists and turns on her rise to the top. (Business of Fashion)

{FASHION INCUBATOR} represents the collaboration between W Times Square and the CFDA, wherein New York City designers are brought into a support system that facilitates a local point of view, with global outreach –– see for yourself in Doug Keeve's behind-the-scenes {FASHION INCUBATOR} film! (W Hotels)