Photographed by Ama Samra.
As much as we love stocking our closets with new season stunners and vintage gems, we tend to forget one very important detail: checking the tag for those three little words, Dry Clean Only. Before we know it, we're paying more to remove the unavoidable wrinkles and mystery bar smells than the piece actually cost us. Sigh.
But, what if you didn't have to lug your delicates to a dry cleaner after every wear? Well, the truth is, you don't. Introducing SWASH™: the first at-home clothing care system that de-wrinkles and removes odors from your clothes in only 10 minutes. It's not just for dry-clean-only duds — any item can be refreshed in a SWASH System without suffering the typical effects of washing, like fading colors or losing shape. Translation: less laundry and longer-lasting clothes.
So, in celebration of cutting back on the chore we arguably all hate the most (and those piling dry-cleaning bills), we teamed up with SWASH for an Instagram contest featuring your most cherished clothing items. All you have to do is upload a photo of your favorite, longest-lasting closet staple, and tag it with @swashofficial and #SayYesToSWASH. You could win $1,000 plus, you guessed it, a SWASH System. So, start 'gramming — and sporting your beloved designer duds without hesitation.