Her current jam is "Octopus", she can eat mountains of potato chips, and is so chic we could just die. Susie Bubble will be featured this fall as part of Helmut Lang's guest blogging series. (Helmut Lang)
Okay, we might have jumped the gun in saying Instagram only has one hot competitor on its heels. We love this colorful Ben Watts & HTC collab. (Ben Watts)
Summer's nearly over, but we've definitely got another month of rooftop drinking weather to enjoy. Check out this new rooftop bar in Murray Hill. (Gothamist)
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Finally, a sports story we can get into. Guess which newcomer NY athlete still has his V card? (NY Times)
We already gave you the heads-up about tennis champ Novak Djokovic's plans to stop by Uniqlo's Fifth Ave store, but Uniqlo had an even bigger surprise waiting for us (or at least for our fitness-savvy friends). (Selectism)
Photo: Via Helmut Lang