10 Fashion Brands That Appeared On Shark Tank

Photo: Michael Desmond/ABC.
Shark Tank falls into that sweet spot of reality TV where viewers at home get to be as opinionated and vicious as they like. Often we spend the entire hour half-slumped on the couch either vigorously agreeing with a shark's decision to fund, yelling at their lack of realizing the true potential of a new dog subscription box, or cringing at the tense interrogation the sharks can throw down. While cool electric skateboards and kid lemonade stands that come with well placed emotional backstories are the show's primary focus, let's not forget the array of fashion brands that have paraded through the tank.
While the sartorial inventions aren't haute couture, many well-known brands, whether socks, swimsuits, or interchangeable heels, have made their way into the tank in the past eight years. We were curious as to where a few of them have ended up, especially those who walked out of the tank with empty pockets. Jump ahead for a primer on 10 of our favorite Shark Tank fashion appearances to date.
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Brand: Stella Vale
Episode: 426
Investors: Lori & Mark paired up for an offer of $150,000 for 35% of the company

Then: Sisters Paige Dellavalle and Ashley Jung were two former West Point cadets who pitched their jewelry brand, Stella Vale. They advertised their designs as a melding of both masculine and feminine characteristic that were ready to take on the department store retail space. At the time, they were mostly focused on raising enough funding for trunk shows.

Now: With a whopping 58.4K followers on Instagram and press placement that includes Vogue, InStyle, and People (just to name a few), we'd say the sisters have done pretty well at building their brand. In 2015, hot off an exclusive launch for Target, Glamour interviewed Dellavalle and Jung on life after winning Shark Tank where they discussed the importance of hard work and keeping level expectations even after TV success.
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Brand: Versakini (formerly known as Mix Bikini)
Episode: 314
Investors: Barbara offered $50,000 for 25% of the business

Then: Frank Scozzafava and Adam DiSilvestro pitched Mix Bikini - which would later rebrand as Versakini, as the world's first interchangeable swimsuit. Parts would be sold individually allowing customers more versatility in their swimwear.

Now: While Versakini is alive and well, it wasn't without some major financial hiccups along the way. According to an article in 2015, the designer behind the brand, Kelsey Duffy, shared that they threw a lavish party the night that their show aired expecting to rake in the dough. Unfortunately it wasn't until after the party that they all went home to find their website had crashed (and would remain down for many subsequent days) effectively killing their big sales opportunity. Since then, the brand pivoted with a new name and often partakes in Miami Swim Week.
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Brand: Frends
Episode: 724
Investors: None

Then: Keir Dillion and Sheen Moehlman went into the shark tank with a brand that had already made over a million dollars in sales revenue. Frends was a premiere fashion forward headphone brand that played on the idea of interchangeable caps for endless customatization.

Now: While not a fashion brand in the apparel sense, Frends has definitely made a stake as a must-have accessory in the industry. It's jewelry inspired, it plays off the growing trend of statement headphones and it's even released collaborations with the likes of Rebecca Minkoff and Dolce and Gabbana. The headphones' biggest press comes in the form of flat-lay images from Instagram influencers and fashion publication features. While feedback during the Shark Tank appearance was harsh, in 2016 the CEO took to publishing an article on Inc. that outlined his growth from the shark's comments as well as the future of the Frends brand
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Brand: Bombas
Episode: 601
Investors: Daymond offered $200,000 in exchange for 17.5% equity and the condition that he would finance Bomba's inventory

Then: David Heath and Randy Goldberg stepped into the tank with their one-for-one charitable sock brand, Bombas. Apart from their strategy to donate one pair of socks for every pair sold, they also wanted to create a genuinely useful product. They were looking to change the athletic sock market and had struck gold with their newly engineered socks that were as comfortable as they were dynamic.

Now: Bombas sits as one of the premiere athletic sock brands on the market. Keeping to Heath and Goldberg's original charitable missions, Bombas has donated over 4 million pairs of socks to date and continues to connect with communities for public donations and drives. The brand has expanded their inventory to include more fashion forward designs and specialized gift boxes.
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Brand: Sseko Designs
Episode: 619
Investors: None

Then: Sseko's creators, husband and wife Ben and Liz Bohannon, entered the floor with a customizable sandal brand that also touted a good cause. While the product preached a Boho style leather sandal with interchangeable straps, the business intended to directly support women in East Africa with money and an education while employing them as Sseko's product producers.

Now: If its active twitter feed is a good indication, Sseko is alive and well. Since appearing on Shark Tank, the brand has expanded into apparel, leather bags, and an assortment of accessories. And their philanthropic endeavor is still going strong! Sseko's operations are based out of Uganda and the brand has been able to send over a 100 women to university to date. The brand's legacy piece remains the ribbon sandals but the affordable leather goods are definitely worth a look.
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Brand: Red Dress Boutique
Episode: 605
Investors: Mark and Robert struck up a partnership offering $1.2 million dollars for 20% equity

Then: Entrepreneurial couple Diana and Josh Harbour introduced their youth focused retailer Red Dress Boutique. Their sales pitch stated that their savvy pricing techniques and new item release patterns allowed them to aggressively keep most of the company's merchandise under $50 which would make their items more attractive to the average woman. Apart from being an e-commerce platform, the website also serves to suggest and advise shoppers on specific products to consider to create an easier shopping experience for a busy user.

Now: Red Dress Boutique was a hit before Shark Tank and it doesn't look like it's slowing down anytime soon. It was reported that the website made over a million dollars in just six days after the show aired. The site currently boast new daily arrivals and frequent flash sales make its affordable prices even more accessible. The recently expanded home section even includes products from household names like Kate Spade, ban.do, and Lily Pulitzer.
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Brand: Naja
Episode: 622
Investors: None

Then: Silicon Valley native, and Stanford alum, Catalina Gerald introduced Naja, a new lingerie brand meant to disrupt the current multi-billion dollar lingerie industry. In an attempt to subvert the industry's lean towards marketing to men, Naja's lingerie is made by women for women. The lingerie designs were branded as being focused on the actual wearer with inspirational quotes and less lace-y fabric. For every purchase, a portion would be filtered to a program called "Underwear of Hope" which would train single mothers to sew.

Now: If you've heard of the brand before, it may because we've featured it once or twice on our site. The do-good objective behind the brand, Underwear of Hope, is still in full swing amidst other occasional charitable promotions. Naja continues to regularly release new collections that now include swim and activewear.
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Brand: Raising Wild
Episode: 803
Investors: Barbara offered $100,000 for 51% equity

Then: Sisters Kara Haught and Shelly Hyde showed their new line of swimsuits aimed at being accessible for "real women." The Floridian natives who grew up wearing bathing suits for just about every activity created a line named Raising Wild intended to allow a wider range of motion and movement, but also cater to women of all ages from fit to style.

Now: In a recent sit-down with Popsugar, Haught and Hyde noted the steady growth of their business since the episode aired. Raising Wild's website has a solid collection of 18 swimsuits and a line-up of trendy sunglasses.
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Brand: The Elephant Pants
Episode: 818
Investors: Daymond won out in a battle of the sharks offering $500,000 for a 15% stake along with 2.5% advisory shares

Then: The Elephant Pants founders Nathan Coleman and James Brooks walked in with a life size paper mache elephant and matching elephant onesies to pitch their two year old company. The brand that revolved around harem style pants made in by locals in Chiang Mai, Thailand and a pledge to donate a portion of every purchase towards an elephant conservation program.

Now: The brand's pant offerings have extended far beyond the harem pant, although it remains its best seller. You can know purchase an assortment of pant styles, other apparel, accessories, and home goods from the site. True to the original cause, 10% of The Elephant Pants' net profits are donated towards saving elephants. The brand has developed a cult following and amassed over 130K followers on Instagram to help spread its mission.
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Brand: Frameri
Episode: 627
Investors: None

Then: Conrad Billetz and Kevin Habich pitched a patented idea for interchangeable frames and prescription lenses a year after successfully crowdfunding the idea. The concept was to limit future costs on completely replacing one's expensive prescription glasses down the line while also adding an element of fashion in being able to switch out frame styles.

Now: With price points comparable to Warby Parker, Frameri was set to pique some interest for millennials searching for new shopping experiences when it comes to essentials. With clean branding and a steady assortment of designs, they're an affordable option for those looking for options outside of the monopolized glasses industry. Billetz and Habich also reportedly won over multiple angel investors including former CEO of AOL, Steve Case for further funding.
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