This is not a drill: Sephora’s Savings Event is back, and we over here at R29 are pretty stoked about it. Starting today, the beauty behemoth is offering discounts on nearly everything it sells, and just in time for a fall makeup refresh (or early holiday shopping). If you’re not familiar with the sale, let us regale you with some fine print: Depending on your Beauty Insider tier, you can get up to 20% off all purchases during the entire sale period, making it an excellent opportunity to stock up on pricey, rarely discounted products, or to try something new without paying full price.
As with previous years, Rouge members get first dibs on the sale — and a generous 20% discount — and can shop red-hot items like the Dyson Airwrap (limit one per customer, same rules apply with the Shark Beauty version) before it sells out. For VIBs and Insiders, the sale fun starts October 31 (spooky!), and you can enjoy 15% off and 10% off, respectively. (Sephora is also showing love to its in-house label by giving you 30% off all Sephora Collection products for the entire sale period, regardless of reward tier.) To apply the discount to your cart, simply use promo code TIMETOSAVE at checkout. For all members, the sale fun wraps on November 6.
Since we know Sephora can be a little overwhelming (in the best way, that is), we polled savvy R29 editors on what beauty gems they’re planning on adding to their virtual carts during Sephora’s Savings Event. Keep scrolling to shop them all.
"For beauty editors who receive free products on a near-daily basis, there isn't a better stamp of approval than going out and spending your money on something. This Sephora lip liner is my all-time favorite — there, I said it! — and rivals every expensive one I've tried. The texture is creamy and blendable, and it's pigmented enough to wear on its own. (I also love pairing it with another spent-my-own-paycheck Sephora lip product, the Soft Matte & Easy Lipstick for a blurred, just-made-out look.) I'll be stocking up while the entire brand is 30% off, just in case my favorite shades are discontinued." —Karina Hoshikawa, Senior Writer
"I’m finally reaching the never-ending barrels of my Laneige lip masks, so I think now is the perfect time to restock, while I can get them on sale. This lip mask trio contains the OG fan-favorite, full-size Berry mask, which I swipe on every night before I go to bed. Plus, I’m so excited about the minis: I always have a mini Laneige lip mask in my purse and travel toiletry bag because it’s the perfect size and the perfect glossy finish over lipstick throughout the day. I haven’t tried the caramel apple or maple scents before, so I’m even more eager to scoop them up and add to my collection." —Victoria Montalti, Associate Affiliate Writer
"I basically only use liquid or cream products these days, but the one powder I can't quit is Hourglass. Its blushes, bronzers, and highlighters are the perfect finisher to really set in a look. I like to layer it over my other products as a final step, adding a bit of dimension to my blush and bronzer, then using the highlighter as a kind of all-over-setting powder. It's always ethereal, never chalky or powdery, and the holidays are the perfect time to stock up on more of the palettes." —Marshall Bright, Affiliate Editor
"One of my favorite TikTokers, Rachel DiBease, showcased this exact Rare Beauty eyeshadow stick as part of her easy fall makeup look, and it was stunning. The copper hue was soft, easy to blend, and added a bit of warmth for that fall-esque/cold weather vibe. I just know this stick will soon be my new favorite. I'm always on the go, and bringing a palette while traveling can be annoying — especially when you forget the brush. I'm heavily considering stocking up on eyeshadow sticks during the Sephora sale, and this will be the first one." —Vivien Lee, Affiliate Fashion Writer
"As a fan of all things glittery when it comes to makeup, there's no more desirable palette than Lightwork V by Danessa Myricks. The former celeb-MUA turned beauty mogul turns out some of the most multifaceted, versatile, and inclusive makeup in the industry. I got this one as a birthday present this year and literally CRIED at the table because of how beautiful it is. After swatching the 18 shades of highly pigmented chrome and color-shifting shadows, I was worried I'd gone in too deep (I'm not the most skilled, and it looks intimidating!) But the brilliance (pun intended) of the Lightworks palette is that each shade looks just as good alone as it does combined, so you can swipe one shade on your eyes and another on your cheeks, or blend a few together — it's pretty much guaranteed to turn you into a glowing queen. I have been complimented every single time I've put it on my face, no matter where and no matter what combo. Trust me when I say it's worth the purchase." —Charlotte Lewis, Sexual Wellness Writer
"Some days, you want a concealer to cover some stuff. I've heard the Sephora Collection concealer is great as it's full coverage and isn't cakey, which is important to someone who likes a 'no-makeup makeup' look. I also appreciate the amount of shades that are available for all skin tones. Thank you, Sephora, for covering all my beauty needs." —Becca Sax, Affiliate Coordinator
"There's no such thing as too much blush — especially now that everyone is using it for their under eyes thanks to TikTok. My friend with deep skin sets her concealer with a pink blush, and it perfectly illuminates her skin because of the warmer undertone. So I'm adding Charlotte Tilbury's (discounted) mini palette to my Sephora cart to test out the technique and, of course, occasionally give my cheeks a pinch of pink." —Alexandra Polk, Affiliate Lifestyle Writer
"I’m a diehard fan of this mascara. I’ve used it since high school, and the compliments about my long lashes haven’t stopped rolling in since. It gives my eyelashes a lot of volume and curl (without using an eyelash curler), and the formula is buildable without getting flakey. I’ve been more than happy to repurchase it when it hasn’t been on sale, but I love stocking up on a couple at a time when there’s a discount available." —Victoria Montalti, Associate Affiliate Writer
"After hearing nonstop hype about Phlur's Missing Person, I think Sephora's sale is the time for me to finally snag a bottle for myself. I'm obsessed with fragrance, and I have a feeling that the warm, enigmatic scent profile that made this internet famous will become my new go-to." —Karina Hoshikawa, Senior Writer
"I have seen SO many stories on TikTok that start out with this product, I've decided it's finally time to try it for myself. I'm excited to wear it alone for a natural glow and use it for dressier occasions to really turn up my whole look." —Marshall Bright, Affiliate Editor
"The sun is no joke, especially when you’re at Brighton Beach and not exactly tempted to go in the water — which necessitates a good sunscreen that still allows for cute (read: non-greasy looking) pictures. This is the perfect sunscreen to bring along to the beach: It's light and goes over beach makeup without adding to the oil slick on my face. Plus, the little size makes it super-transportable and easy to squeeze out with sandy hands." —Becca Sax, Affiliate Coordinator
"If you don't like the greasy feeling left over by standard body lotions, Necessaire's Body Serum saves the day. It's both moisturizing, slightly gel-like, and sinks into your skin so quickly!" —Kate Spencer, Senior Affiliate Strategist
"I think the first words I uttered after applying Haus Labs' TikTok-famous foundation were, 'Holy shit.' Not only is the color match spot-on, but the finish on this is also simply incredible; it's not super-matte, nor super-dewy — it's just right. I'd say it's on the fuller end of medium coverage, but it can be sheered out or built up as needed. It's pricey at $45, so I'll be getting a backup bottle on sale for when my current one runs out." —Karina Hoshikawa, Senior Writer
"Yes, I can easily be persuaded to make a purchase because of cute packaging, but I wouldn’t say that I’d regularly pay $32 for a lip oil. However, rave reviews of Gisou’s lip oil have found their way onto my social feeds day after day, and fans swear that it's better than other popular ones on the market. So while it’s discounted, I’m excited to swipe one before they sell out." —Victoria Montalti, Associate Affiliate Writer
"Tower 28 has been frequently hyped (and rightfully so!) by R29 editors, so this pick is hardly groundbreaking, but I lost my BeachPlease blush in the oh-so-magic Magic Hour last summer. I have been missing it ever since, and the return of warm weather is the perfect reason to add this back to my collection. It gives you the perfect post-beach rosy glow — but safely." — Marshall Bright, Affiliate Editor
"I fangirl over anything Westman Atelier. The packaging is CHIC, and the brand makes the perfect glowy natural products for people who are afraid of looking too made-up (like me). I already have the mini version of Westman Atelier's Face Trace cream Contour, but I'm about to swoop up one of its teeny tiny Lit Up Highlight Sticks, which is both half the price of the regular size and petite enough to tuck in my bag to carry around all summer long." —Kate Spencer, Senior Affiliate Partnerships Manager
At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. All product details reflect the price and availability at the time of publication. If you buy or click on something we link to on our site, Refinery29 may earn commission.