How To Shop Sephora’s Holiday Savings Event Like A Beauty Editor

The holidays have arrived early at Sephora, and by that, we mean that the retailer’s highly anticipated savings event is back for 2025. Whether you’re eyeing the bevy of sparkly gift sets or looking to repurchase your favorite luxe serum, Sephora’s Holiday Savings Event is the time to do just that.

Anyone who’s shopped Sephora’s sales before knows the rules, but if you’re new here, this is the run-down: Depending on your Beauty Insider membership tier (which goes from Insider, VIB, and Rouge, depending on how much you spend annually), you can get 10, 15, or 20% off, respectively. The sale is officially open to the public as of November 4, and all tiers have until November 10 to use the promo code EVERYTHING at checkout, which automatically applies the discount according to your membership tier. (Regardless of tier, all Beauty Insider levels can take 30% off all Sephora Collection products from October 31 to November 10, no code needed.)

As with previous years, there's some fine print to keep in mind as you plan your Sephora haul: Shoppers are limited to two Dyson items (choose wisely), three Shark Beauty items, three The Ordinary products, and three Nutrafol items per transaction. MAC Cosmetics VIVA GLAM products, in-store services, previous purchases, and gift cards are also not eligible for a discount. But, a major perk of Sephora's holiday savings event: Snapping up gift sets at a discount.

Now that you have the rules of the road, onto the fun part: Keep scrolling for the most worth-it items to snag during the sale.

We reviewed Shark’s FlexFusion last year, and it surpassed our expectations with flying colors. This year, we're eyeing the Glam —Shark's latest innovation, which includes curling barrels, a smoothing brush, finishing tool, straightener, and a concentrator nozzle to achieve a variety of looks.

Charlotte Tilbury's iconic Lip Cheat pencils are always a good idea to stock up on — especially if you can nab them at a discount. From the iconic Pillow Talk rosy nude to rich reds, this makeup artist-favorite liner is a lip combo essential.

Celebrity makeup artist Patrick Ta's blushes are still among Sephora's bestsellers, and with more shade duos than ever, don't miss out on restocking (or picking up a fresh shade for fall) at a rare discount.

Rhode entered Sephora doors this year, and you know what that means: All your dewy skincare essentials are available to shop during the Holiday Savings Event for the first time ever. If you can only choose one product, make it the Glazing Milk essence, which is perfect for adding extra hydration as the weather cools down.

This blockbuster advent calendar by Sephora Collection is 30% off during the entire duration of the Holiday Savings Event, bringing the price tag down to $38.50. With a value of $163.50 in products, this is a serious steal that we predict won't stay in stock for long.

If we had a beauty crystal ball, we would forecast that this Danessa palette will be quite the hot commodity for holiday makeup looks this season. Create endless dazzling looks using the entire assortment, or pop out each six-pan palette, remove the magnetic logo mirror in the center, and take it on the go.

If you love niche, luxury fragrance, here's a name you've probably never heard of — for now. From the brains of Melanie Bender (whose resume includes executive roles at Rhode, Versed, and Merit) and Joe Cloyes and Greg Gonzalez (founders of Youth To The People) comes Lore. The collection of four hyper-sensorial, unique fragrances ranges from fruity with a hint of smoky mezcal (Disfruta, seen here) to Lovely And A Little Twisted, a milky rose that's utterly addictive. Best of all: They all clock in at $88 for a full-size bottle — easily half of comparable designer brands — and are fair game during the sale.

There is stiff competition in the world of tinted lip butters, balms, and treatments — but the Summer Fridays one continues to stand out from its competition time and time again. This cozy set includes two holiday-exclusive flavors (Toasted Marshmallow and Hot Cocoa) alongside a travel-size Jet Lag Mask for skin-quenching hydration.

Patrick Starrr's ONE/SIZE setting spray is goated for a reason: Nothing works better to lock in makeup all day long with a soft matte finish. This holiday set is only $2 more than the full-size, but includes a mini for those all-important touchups.

This time last year, celebrity makeup artist Mary Phillips' brand, m.ph, was still waiting in the wings. This year, however, is a different story. The versatile complexion palette is already a Sephora bestseller, and thanks to a recent restock, you can snag yours at a discount during the sale.