To state the obvious, personal-style bloggers in L.A. are a dime a dozen. But, how many have enjoyed real longevity? And, of those, how many exhibit consistently unique, unexpected, fashion-forward style and boast a massive social following? Not many — but Rumi Neely is one of them.
As the creator and head of eBay-store-turned-world-famous-fashion-blog Fashion Toast, Neely has established herself as a fashion influencer, a successful and talented businesswoman, and, as of last month, she's officially earned the title of designer, as well. Her accomplishments aside, Neely is, without a doubt, the epitome of a California girl. Which is precisely why we had a strong suspicion that she would have the inside scoop on some of the city's best, lesser-known spots. Ahead, the tastemaker shares her favorite local haunts — from the best date spot for kicking the romance up a notch to where to buy a great pair of perfectly destroyed vintage Levi's.