As if she weren't impressive enough already, 31-year-old Rumi Neely just launched what is sure to be yet another successful business. The creator and mastermind behind the personal-style blog Fashion Toast, Neely is taking her latest venture off-screen — and into your closet. Are You Am I, the style blogger's new clothing label, officially launches this month.
Steering clear of any items that are restrictive or overly tailored, the lingerie-like range is free of color and focuses entirely on versatile closet staples. "The entire point behind the brand is an attempt to make items that are necessary for a full-blown, perfect closet," says Neely. "The perfect triangle bra. The perfect white, oversized T-shirt. The perfect leather skirt. All of these items that I love — and, they’re done in the exact fabric and way that I want...beautiful, heavy silks; the softest leather; super-thin, soft cotton."
The result is a lineup of essentials that, in a world of fast fashion and ever-changing trends, are rarely given much, if any, attention. But, while we love the minimalist, universally chic collection — after all, who isn't on a lifelong journey to find the perfect loosely-draped-but-not-a-garbage-bag white tank? — we were also curious to know if Neely plans to experiment with color in future collections. "I think as a first glimpse of the line, it made a lot of sense to do just black and white. But, I’m definitely going to explore color in the future," assures Neely, laughing. "We were joking around at the office about how wild and risky it would be for us to do a blush or a nude!"