MakeupAddiction, The Beauty Junkie's Haven
In the beauty space, we've seen the rise of the blogger and the YouTube star. This has spawned countless at-home experts — girls (and boys!) who have watched enough contouring tutorials to teach even the best makeup artist a thing or two. Many of these self-made professionals (in fact, 206,448 of them) find a home in the subreddit MakeupAddiction.
Addressing Diversity In The World Of Beauty
A few redditors have even started subreddits that appear to be inspired by MakeupAddiction — sub-subreddits, if you will. These are more niche areas for users who may feel neglected by the typical beauty blog. There are 11,430 subscribers to Asian Beauty, which is a treasure trove of information about cutting-edge products and innovations that have yet to hit stateside. There's even a comprehensive guide to Asian skin care, which details each and every step for the ideal routine, and has an ingredients glossary and an FAQ section. On top of that, someone who clearly went to an Ivy League institution organized a list of 149 facial cleansers by pH level.
And, Things Can Get Weird
Of course, this being the Internet, there is plenty of room for the bizarre. For example, a very popular thread on mortician makeup made the rounds six months ago, in which professionals chimed in on embalming tactics, how to make discolored lips look rosy and natural, using super glue to temporarily mend lacerations, and handling requests from the departed's family. There was also a rant about the racial implications of vaginal-bleaching creams, which are apparently quite popular in the Philippines. On the less disturbing side, there's the subreddit Male Polish, which is home to a whole lot of dudes who know the value of a good varnish.
There's Major Team Spirit
The most incredible thing about makeup on Reddit is that it's a community. There's even a sub called Random Acts of Makeup, where subscribers are encouraged to "gift" a product to one another. There's the boyfriend whose girlfriend was diagnosed with arthritis, leaving her with poor eyesight and painful joints, who found an entire community of beauty addicts pointing him to products and video tutorials, in the hopes that he could eventually do her makeup for her. There's also the mom who took to Reddit for advice on how to conceal her daughter's acne scars, so going to school would be a less socially traumatizing experience. Women often engage in discussions about makeup shaming and other issues, empowering one another to make the choices about beauty that feel best. Reddit, it seems, has turned into a (mostly) safe space for the makeup lover.
It's What The Beauty World Didn't Know It Needed
In an odd way, Reddit is the perfect complement to what's already happening with beauty in the digital space. On one hand, you have candid product reviews and recommendations, which is similar to the wide world of blogging. On the other hand, you have an avenue of discussion about content that's already out there — this R29 story gained particular traction thanks to MakeupAddiction. And, finally, there's the element of open dialogue, which is something that's missing from so many beauty websites. One of the most challenging things about my job as a beauty editor is producing pieces that hit every mark. Recommending a product or a tip is, at best, a good intention — most things don't work on everybody. It's wonderful to see how the beauty fiends on Reddit challenge the status quo and, in turn, fill in the blanks. We could all stand to learn a thing or two from them.
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