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How This Banking Exec Is Building A More Inclusive Culture

Pam Habner is the head of U.S. Branded Cards and Unsecured Lending at Citi, with a track record of launching innovative products and features that serve the evolving needs of customers. Case in point: Citi's launch of the Custom Cash Card, which automatically rewards users for their evolving shopping behaviors, and the chosen name feature which allows customers to use their self-identified chosen first name without requiring a legal name change. From finding opportunity in every challenge to striving for a more inclusive culture, here’s how Pam finds her power.

I feel most powerful when…

I’m using my voice to champion initiatives that matter and helping build a more equitable and inclusive culture. By taking a stand on societal issues, we as leaders can make a tangible difference in our communities. One of my proudest moments was helping to launch Citi’s chosen name feature, offering transgender and non-binary customers the ability to use their chosen first name on our credit cards and seeing the impact it’s had on the lives of thousands of our customers.
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Power to me means…

Bringing others up with me; fostering the next generation of powerful leaders that will continue to make a difference in the world.

What do you do when you feel powerless?

I refuse to feel powerless. Every situation presents some opportunity, so when I am faced with a particularly difficult challenge, I focus on the things I can control and search for the silver lining.

What’s your power anthem?

I go old school with Respect by Aretha Franklin.

Who’s your power icon?

Michelle Obama. She is strong, confident, passionate, authentic, and lives her values, which is tremendously inspiring to me. I often borrow her words of wisdom — such as, “when they go low, we go high” — with my nine-year-old twin boys.

What do you wear when you want to feel powerful?

I channel RGB during her Supreme Court nomination announcement and confirmation hearing by wearing cobalt blue; it’s bright, bold, and fierce.
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