Celebrity collaborations are nothing new in beauty and fashion — stars lend their recognizable names to a brand to help boost buzz and bring in a new demographic. This year alone we've seen everything from a Muppets nail polish line with OPI to Sofia Vergara's unlikely collection for Kmart. But one of the most longstanding and successful celebrity collaborations is also one of the industry's most respected: MAC's Viva Glam campaign.
Created to help raise funds and awareness for AIDS research, past collabs have featured everyone from Lady Gaga to Lil' Kim. This year's faces of the campaign are none other than Nicki Minaj and Ricky Martin. The minute we heard the news, we knew the pictures were going to be amazing. Shot by the brilliant David LaChapelle, this teaser gives us a taste of the Viva Glam collection that will launch in February (with profits going to the MAC AIDS Fund).
Who's been your favorite Viva Glam celebrity spokesperson of all time?
Photo: Courtesy of MAC
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