Lululemon Like You've Never Seen It Before

Photo: Courtesy Of Lululemon.
In a time where bottoms with loud patterns and extra-bright neon tops rule the gym, Lululemon photographer Fahim Kassam offers a contemporary, seemingly scaled-back look at the brand’s collections in his latest black and white lookbook. Using only Lululemon pieces (and footwear from Gravity Pope), Kassam brings the brand to life in a new way — one that proves street-to-studio gear can be so much more than zipping up a hoodie over your sweaty top and swapping sneakers for sandals. It “explores the different shades, shapes and textures,” Kassam says in a release.
Of course, the stylized pieces don’t lose any of the signature performance features including sweat-wicking fabric and four-way stretch. And, ultimately, that's what matters the most — because when you're exhausted and dripping sweat, you want to feel amazing, and looking good is an added benefit.
While some of the pieces are from Lululemon Lab and aren't available online, we still feel one step closer to looking as polished post-gym as Taylor Swift does. Click through to see this modern take on street-to-studio wear.

More from Fitness

Watch

R29 Original Series

Watch Now
Documentary
Five love stories behind diverse, multicultural marriages.
Watch Now
Lifestyle
Life experiments, 5 days at a time.
Watch Now
Fashion
The style of subculture.
Watch Now
Beauty
Viral trends, tried and tested.
Watch Now
Documentary
From vibrators to lipstick, learn how your favorite products are made.
Watch Now
Documentary
Extraordinary, one-of-a-kind individuals
Watch Now
Documentary
The latest stories to watch.
Watch Now
Lifestyle
Inside the homes of millennial women — & what they paid for them
Watch Now
Comedy
Let's talk about sex, baby.
Watch Now
Documentary
Female artisans around the world
Watch Now
Politics
Made by and for smart, opinionated women.
Watch Now
Film
We helped 12 female directors claim their power.