Yea, yea, as if Williamsburg needed another new store selling indie labels. Well, in the case of Life:Curated, a new lifestyle boutique that officially opened today, we're willing to hold any gentrification rumblings. And die-hard hipsters will too—Life:Curated carries a carefully curated selection of hard-to-find labels for men and women, as well as hand-picked homegoods and furniture. Some of the brands on tap include Creep by Hiroshi Awai, Copy, Kelly Bergin, Left Coast, and West Feren. And we freak out for the one-of-a-kind offerings for our casa, especially the linens from Suki Cheema Home. Props for the decor too, it's kinda reminiscent of one of the old stores in Covent Garden, back when it was cool—think ropes, neon signs, and pops of bright colors on metallic shelving mixed with found objés. Trust us, your "life" won't be the same.
