Beauty Buzz Word: Keravis, Pureology’s New Hair-Healing Agent

Warm weather and sun exposure can undoubtedly do a number on our hair, especially for blondes or anyone with lightened or highlighted tresses. Mix in damage from the lightening process itself, and you've got a TLHC (Tender Loving Hair Care) Emergency. Enter Pureology's latest discovery: Keravis, nature's antidote to damaged, dry, or lackluster color-treated hair. A vegetable protein that revitalizes hair and fills in gaps in strands, it's the star ingredient in Pureology's new Perfect4Platinum Strengthening System, a collection created specifically for blonde or highlighted hair. Found in all four products, Keravis works in tandem to replenish shine, elasticity, and moisture with the help of chamomile, lemon, and coriander oil (ingredients that also help combat brassy hues). Not a blonde? Not a problem! The Perfect4Platinum MiracleFiller is a product that's perfect for everyone—it gives any hair color or type a restorative boost. Featuring 15 times the average Keravis amount used, simply spray on damp hair for a super-powerful, anti-breakage fortifier that we could all use.
Pureology Perfect4Platinum Shampoo, $27, HairCondition, $27, ReconstructRepair, $32, Miracle Filler, $24, available in July. Visit Pureology for salons.

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