What's new in hair color right now? We're so glad you asked. There's a whole spectrum of shade options, which is both exciting and overwhelming when you're planning your next appointment. To help, we tapped some of our favorite colorists to break down the exact tones and styles they're excited about for fall and winter — like a surprisingly low-maintenance brunette, or the tone of rich red that is almost reflective.
Colorist Matt Rez recently brought Hailey Bieber a teeny bit darker with a color that he calls "dimensional brunette." The tone feels seasonal because instead of a highlighted blonde, it reads more like a deep golden brown. There is still color, though. There's a subtle variation in brown tones that adds dimension between the highlights, lowlights, and midlights. ("Midlighting" is the coloring trend Rez is known for).
Like a crisp glass of white wine from France, this color is cool and refreshing. The specific shade of platinum blonde that still has a bit of yellow-y warmth in the base. NYC-based colorist Saint Latimer shows how a bright blonde can almost sparkle in the sunlight — especially if you have curls. If you're game to try something this bright, ask your colorist about a faux bleach and tone, a technique that uses Olaplex to help minimize the potential damage and keep the hair healthy.
While LA is known for its platinum, an NYC blonde is often a bit darker. The vibe is a little more effortless and low-maintenance than a full blonde. Here, colorist Natalie Rotger at Jenna Perry Salon, shows how to make hand-painted highlights look like they just grew out from a summer spent at the beach.
Ask any colorist and they'll tell you that copper red has been the 'it' color for the better half of 2023. Moving into the new year, we'll definitely continue to see reds, specifically in this vibrant tone of copper that has hints of golden and strawberry throughout. Emaly B, a colorist at NYC Beauty Supply, shows how the right blend of tones — plus a gloss — can make red look super natural. Just remember: This tone of red is a commitment, as red fades faster than other colors.
Similar to the dimensional brunette, a highlighted brunette color delivers tons of shine. Here, Tia Rotenberg, a colorist at White Rose Collective in NYC, shows the trending brown of the moment: deep throughout but highlighted with a barely-lighter tone. It's subtle and will grow out seamlessly, especially if you have a dark brown or black base shade. Don't forget to ask for a gloss to add shine.
Colorist Christin Brown (aka The Curl Factor) calls this color a "balanced blonde," because it contains multiple tones of blonde to deliver a "controlled warmth." Think of this as your dimensional blonde; it has dark blonde (or bronde), medium brown tones, and then super bright platinum shades that make the tone pop.
Another tone of red that's having a moment is a bright, cherry shade. Here, Rotger shows how a red with a purple undertone has some y2k flair. With only the mid-lengths and ends going cherry, it's an easy way to dip into the trend (literally).