Yes, Arthur's death consultations can be heartfelt and tearful to be sure, but, as she puts it, “death can definitely be funny
.” And so, she approaches each conversation with a seemingly effortless but effective sense of levity. Arthur is part of a new trend
in the death industry that favors pre-planning, personalization, and, ultimately, the normalization of death as a topic of conversation. In Arthur's vision of the world, everyone over the age of 18 has an end of life plan
and is willing to talk openly about death, she says.