Photo Finish: How Blogger Claire Geist Found Her Passion

Some people are blessed with laser-like focus. They’re born ambitious, know exactly what they want, and effortlessly reach their career goals as if they had a road map for life. The rest of us, however, usually have to take a more roundabout path.
Take blogger Claire Geist, for instance. While studying photography in her freshman year at Parsons, Claire found herself increasingly fascinated with fashion. So, she made the jump to The New School, and a new art history/ fashion major. She also started pursuing her fashion jones at her addictive personal style blog De Lune, where her photo training helps her deliver gorgeous photos of her enviably laid-back style. The photo-turned-fashion maven has us thinking that laser-like focus is totally overrated.
Mixing her favorite pieces from Kenneth Cole Collection's fall line with her own vintage-chic finds, Claire shares her secrets to staying inspired, juggling school and a career, and the absolute worst place to refill a glass of water.

What made you switch majors?
"I started out as a photo major at Parsons, but my blog readership expanded a lot during my freshman year, and I became fascinated with the fashion industry. That’s when I decided to make the switch to learning more about the cultural side of fashion."

Did your parents support your career choices?
"Always. My dad is a photographer and I used to help him out on photoshoots — I used to hold up reflectors while he taught me how the camera worked. My mom is a graphic designer and painter, and she encouraged my love of fashion and design history. I feel really lucky to have been raised by artists."

Kenneth Cole Collection Peplum Sweater With Cable-Knit Front, $149.50, available at Kenneth Cole

Styled by Christina Turner; Hair by Bethany Brill; Makeup by Erin Green.

If you weren’t a photographer, what would you be?
"I’ve always loved history and good food, but I didn’t know how to combine the two! In high school I worked as a restaurant busser – I learned to never refill a glass of water over someone's lap!"

Where do you find inspiration?
"The freedom and independence that New Yorkers have is incredibly inspiring. I love visiting art galleries, window shopping on 5th Avenue. Even walking down the street is fun because it’s like live street style!"


What are your professional and creative mantras?
"Always try for another right answer. And don’t be afraid to eat lunch alone!"

Where do you want to be in 10 years?
"I’m still figuring that out! I want to work at a publication, and continue growing through my blog."

What’s your advice to people juggling school and a career?
"Schoolwork has to come first. No matter how many hours your job is asking of you, you need to stay on top of classes, so you can fully dive into your career later."

Kenneth Cole Collection Valerie Leather Shorts, $299, available in-stores.

Styled by Christina Turner; Hair by Bethany Brill; Makeup by Erin Green.

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