Where To Find The Best Outdoor Clothing Brands

It seems like the next best thing is always coming from someplace just out of reach. From the many young Australian labels that aren't just dominating the trends but setting them to the newest fast-fashion retailer to come out of Asia, the most innovative upstarts are always a zip code too far for affordable shipping. Well, we've just found another category to tack on to our list. Pioneers in cool (no, seriously) outdoor/lifestyle apparel are emerging from all over Japan. This new wave of brands is blending their knowledge of sleek design with activewear, and the final product is something we'd happily sport on and off the slopes.
And while most of these brands are sold exclusively in Japan, you can, of course, find them in the deep depths of the internet. So while we're imploring Stateside brands to adopt this trendy take on lifestyle gear (and crossing our fingers outdoors hubs like REI will take initiative and start stocking up on the four brands ahead), click through to familiarize yourself with the styles that are about to change the game.
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Snow Peak
Snow Peak is already a renowned brand in the outdoors community, with flagship stores in both Portland and New York. It's managed to show off its knowledge with compact camp gear that's reflective of the modern Japanese aesthetic. And while its three-piece steel chopsticks are definitely on our Christmas list, we're coveting the apparel designs just as much. They don't mess around when it comes to designing authentically cool waterproof clothing. Like the gear, every piece of clothing is compact and super-light, allowing you to pack more without the hassle of too much weight.

Snow Peak Linen Haori Jacket, $480, available at Snow Peak.
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Just in case you thought bait and tackles couldn't possibly be a chic print.

Snow Peak Printed Poncho, $570, available at Snow Peak.
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These soft-shell waterproof pants are lined comfortably on the interior, so you don't have to bulk up on layers.

Snow Peak 1.5L Wanderlust Pants, $420, available at Snow Peak.
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Headed up by Eiichiro Homma, this utility-meets-fashion brand has merged classic silhouettes with the latest in tech fabrics. You can sport any of Nanamica's apparel pieces on the street just as easily as you can during your next camping trip. If you're able to get your hands on one of its designs, we recommend going for anything made with the brand's exclusive Gore-Tex technology. While you can't buy anything directly off the company's website, online retailers like Need Supply Co., End., and Unionmade keep some of its pieces available on rotation.

Nanamica Splash Ground Jacket, available at Nanamica.
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We're sensing a Nanamica x Herschel Supply Co. collab in the future.

Nanamica Alphadry Pullover, available at Nanamica.
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Finally, a way to look semi-cute during a rainstorm.

Nanamica Cycling Pack, available at Nanamica.
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The North Face Purple Label
Nanamica's designer, Eiichiro Homma, also teamed up with the ubiquitous winter-wear brand The North Face to create a line of progressively functional clothing that plays off of popular streetwear styles. The collaborative effort has spawned seasonal collections for the past seven years that have been packed with cool cuts you'd want to wear both on and off the mountain. Alas, The North Face's subset brand is available only in Japan, but we're anxiously awaiting the moment they welcome some of the pieces into their American retail shops.

The North Face Purple Label Field Jacket, available at Nanamica.
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The North Face Purple Label Small Shoulder Bag, available at Nanamica.
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The North Face Purple Label Double Face Twill Field Skirt, available at Nanamica.
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The only thing better than this tote's tent print would be if it stored an actual tent inside.

The North Face Purple Label Medium Day Pack, available at Nanamica.

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