We Put 8 Insta-Famous Products To The Test — & Here Are Our Unfiltered Thoughts

There are hundreds — nay, hundreds of thousands — of beauty product reviews floating around online, but if you're a beauty nerd with an Instagram account, chances are you see the same products fill your feed time and time again. Suffice it to say, it's not always easy to trust what's good — and what's simply clever digital marketing.
We're talking about the products all the Instagram beauty baddies are peddling and the sponsored ones that dot your Explore page on the regular, too. You read great things, but should you actually order them? How will you know if the formula is just right or if the color is true to packaging? We get it, so we rounded up a handful of the top formulas and put then to work.
Ahead, check out the Insta-hyped products that actually passed our tests — and are totally worth your hard earned cash.

More from Beauty

Watch

R29 Original Series

Watch Now
Documentary
Five love stories behind diverse, multicultural marriages.
Watch Now
Lifestyle
Life experiments, 5 days at a time.
Watch Now
Fashion
The style of subculture.
Watch Now
Beauty
Viral trends, tried and tested.
Watch Now
Documentary
From vibrators to lipstick, learn how your favorite products are made.
Watch Now
Documentary
Extraordinary, one-of-a-kind individuals
Watch Now
Documentary
The latest stories to watch.
Watch Now
Lifestyle
Inside the homes of millennial women — & what they paid for them
Watch Now
Comedy
Let's talk about sex, baby.
Watch Now
Documentary
Female artisans around the world
Watch Now
Politics
Made by and for smart, opinionated women.
Watch Now
Film
We helped 12 female directors claim their power.