Look Like A Babe (& Save Like A Boss) With This Amazing New Label

A little frill or ruffle or sparkle never hurt anyone, but that's just not the kind of thing Babe New York does. What the young line lacks in bells and whistles, it makes up for in the sleek, minimal shapes and rich colors in its garments, which, by the way, don't need anything extra to back them up. Designed by Colleen Keller — and named for her great-aunt Eileen "Babe" Aloisio — the spring '13 collection offers up effortless, classic wares that beg to be a part of our daily uniform.

Whether you're familiar with Babe or not, Keller is making it very easy to get acquainted. With the launch of its e-commerce site this week, the NY-designed, NY-made collection is offering up an exclusive 50% discount for all Refinery29 readers. And babes. Yep, that's half off the luxe line of clean-cut designs, which we look forward to seeing much more of in the future.

Ooh and aah at the simple beauty of the Babe collection ahead, and then click over to shop it using the promo code R29BABES13, valid though noon on Wednesday, May 1.