Cult European Shoe Line Ash Is Opening Wednesday In Soho!

With a star-studded bevy of gals and guys rocking these edgy shoes from the red carpet to the club, you'd think Ash Footwear stores would exist in every major U.S. city. Alas, they've been holding out. Until now, that is. On Wednesday, Soho will welcome the fast growing contemporary shoe and accessories brand to its fashionable fold, as Ash opens its first U.S. retail location(following boutiques already in London, Paris, Barcelona, and Korea, to name a few) at 44 Mercer Street. Get ready for 2,300 square feet chock full of glamour, edginess and originality. Founded in 2000, Ash merges Italian leathers and craftsmanship with a French luxury aesthetic for a vibe that's downtown-cool-but-never-stuffy, as seen on Ash-oholics like Hillary Duff and Madonna. Go get your shoe fix this Wednesday and enjoy the Refinery29 exclusive 10 percent discount on full priced summer styles (just mention R29 at check-out!).

44 Mercer Street (between Grand and Broome streets); 1-888-497-6005.