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Who: Kaitlyn Kapell, freelance art director
The Contender: NP Set Eye Primer
"I do wear makeup on a daily basis, but I like to keep it very simple — a five-minute face.
"The NP Set Eye Primer went on smooth and it felt more diluted than other primers I've used. I liked the texture, because it seemed that you could build up the thickness of the product as you're applying. I don't like anything that feels like paste on my face!
Who: Laura Miller, associate photo editor
The Contender: Becca Eye Priming Perfector
Who: Rebecca Smith, SEO editor
The Contender: Kat Von D High Voltage Eye Primer
Who: Sarah Azpeitia, product designer
The Contender: Urban Decay Primer Potion