Say This 5 Times Fast, Then Go: Topshop’s Montauk Pop-Up!

"Topshop At The Beach" is the aptly named new Montauk pop-up from Topshop, popping, well, up this weekend. The Brit import has put Twin Magazine's Naomi Miller in charge, and beginning Friday, August 17, she'll be fixing up Surf Lodge with all the requisite High Street effects. Think a best-of-Topshop summer selection (like sundresses, paddle boards, and bikes), plus an exclusive preview of their fall collection. To the no-fuss browsers, you're covered, too — personal shopping specialists will be on hand the whole weekend.

If it still seems too early to scoop up autumn's offerings (summer, please don't leave us!), then get into the giveaways, gin fizz sips, and DJ sets that will be happening all weekend long. Stay well into the evening (aka 7 to 10 p.m), and you'll have a front-and-center seat to hear the sounds of Mia Moretti, Caitlin Moe, and Hannah Bronfman in the DJ booth.

When: Friday, August 17; Saturday, August 18; and Sunday, August 19, from 10 a.m. to 6 p.m.
Where: The Surf Lodge, 183 Edgemere Street (at South Edison Extended), Montauk; 631-668-2632.