The 20 Most Innovative Beauty Products We Shopped At Ulta In 2019

Refinery29's 2019 Beauty Innovator Awards are officially here. From foundation and eyeliner to dry shampoo and sunscreen, we've dutifully tested and approved the most worth-it beauty products of the past year — and now we're taking our love public.
With over 100 winners across the categories of makeup, skin, hair, and body care, the best-of-the-best list is exhaustive. So, to make it all a little more digestible, we've broken down all the industry-leading innovations that you can find at your local one-stop shop: Ulta Beauty.
Ahead, your guide to 20 of the most-hyped products of the year — and a foolproof shopping list for your next trip to the beauty superstore.
At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission. Check out the rest of the 2019 Beauty Innovator Award winners.

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