Amber Asay: We're a design studio in L.A. We all work remotely right now but hope to have our own space some day. We focus on branding first and foremost and any extensions that come out of that, whether it's print or digital. So we tackle a project from a holistic view at the beginning and then dive into all the details as we go along. We work with a lot of startups and we work with businesses small and big to really take their brand to the next level.
Sarah Howard reached out to me. I had actually worked on Rose Inc. with Rosie Huntington Whiteley. Kourt and Sarah both loved that site and when they found out that I worked on it, they reached out to me to bring Poosh to life. That was really exciting for them to reach out.
When Sarah first reached out to me, I had a quick intro call with her, and then she said, 'Why don't we have a meeting over at Kourt's house.' So I basically dove right into going to Kourtney’s house, met her in person, and kind of got a better idea of what she was looking for, what this project was. They didn't have a name yet. They had a couple of names in mind including Poosh, but they hadn’t completely settled on that yet, and this was probably back in the summer of last year. I know Sarah and Kourtney had been talking about it for a few months before I had my first meeting with them. It was really exciting because they were both really energetic and excited about the project, and we were all just kind of bouncing ideas off each other, and they were telling me a lot about their goals for the project and all of that.
The secret’s out — Poosh.com is now live! We loved collaborating with @kourtneykardash and her team to help bring this vision to life. Swipe for a behind the scenes look at the making of the @poosh logo. . . . #poosh #pooshtheboundaries #kourtneykardashian #kardashian #behindthescenes #logo #logowip #logodesign #customwordmark #wordmark #branding #brandidentity #websitedesign #bodoni #fashion #fashioninspired #vogue #voguedesign #wip #designtimelapse #timelapse #brvnd #logogram #logotype #logo_showcase #logodesignersclub #graphicdesign #logodesigner #nicepeople #nicepeopleco
I feel like I got to see that when I went to her house for the first time, too. I didn't really know what her house looked like and then I got there and I was like, 'Oh, she has a really cool house,' and I feel like I suddenly understood the kind of a person she is and the aesthetic that she has just by her home alone, so that I think helped me know what she looks to for inspiration and the general vibe that is 'Kourtney.'
One of them was the name of the first street that she lived on. I can't remember what it was exactly, but it was cute. I think it was a street in Beverly Hills that she grew up on and that was one of the high contenders because it was nostalgic to her. I think that was a lot of what was drawing her attention for names. With Poosh and with this street name, they just felt homey to her and they felt familiar. I feel like she has such a big heart that it makes sense that she wanted a name that really spoke to her as an individual.
Yes, she was! Kourt kept referencing her mom during the process and talking about getting input from her. I never got to speak directly with her, but it was fun to hear on the other side how much of a cheerleader Kris was during the process and how she helped to make business recommendations. I mean, who wouldn't want that kind of a support system?
I don't code, so I brought a developer in on the project who developed the whole site for me. Once I finished off the designs, I handed them over to my developer who developed the site on WordPress and Shopify. But, yes, I have a design background.