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In 2019, makeup companies have zero excuses when it comes to product inclusivity. And after facing controversy last year with a very limited shade range in the much-anticipated Shape Tape Foundation — a product inspired by the best-selling Shape Tape Contour Concealer — Tarte set out to start anew. This month, the company is removing the embattled Shape Tape Foundation off of shelves and launching the Face Tape foundation with a different name, new packaging, an updated formula, and a wider shade range.
The Face Tape full-coverage foundation, which launches next week, will have 50 shades with a range of undertones — a major difference from Shape Tape's previous 15 options. And with so many shades, Tarte created a new system that mixes numbers and undertone letters to make it easier to find your match.
But, of course, we had to put the new-and-improved Face Tape to the test — there is a lot of skepticism surrounding this launch, after all. So, we asked several R29 staffers to find their shade and try out the renovated formula. Read their unfiltered opinions, ahead.
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