Sad Times For Free Shipping Lovers: Amazon Is Raising The Price Of Prime

Photo: Thomas Trutschel/Photothek/Getty Images.
“Free” two-day shipping is starting to look like less of an incredible deal: During a call with investors, Amazon announced it is raising the price of a Prime membership to $119 annually. The cost of a student membership will increase $10, to $59 per year. The changes will go into effect on May 11 for new members, and on June 16 for existing members.
Last week, Jeff Bezos revealed that Amazon Prime has over 100 million members: This means the price hike could mean as much as an extra $2 billion dollars for the company every year.
Advertisement
This is the second big price hike Amazon has introduced since launching Prime in 2005, at $79 per year. The upcoming $20 jump corresponds with the increase that occurred in 2014, when the cost rose to $99 per year. This January, Amazon raised the price of a monthly Prime membership from $10.99 to $12.99. The annual membership is still a more appealing option than the monthly, which would add up to $155.88 a year. Still, if Amazon continues increasing its annual membership by 20% every few years, this gap could be closing.
As you might expect, members are less than thrilled:
The company has attributed continuing increases to the cost of new services provided to Prime members, which have far surpassed the original two-day shipping deal. Among the over 25 benefits listed on Amazon’s “About Prime” page are unlimited streaming of Prime Video, which includes Amazon originals, and Prime Music. That’s not to mention access to Prime Day, which has become the Black Friday of the summertime.
Still, it's sad to see Prime's membership fee go above $100. The additional $20 per year is money you could have put towards a new inflatable T-Rex costume or a second emoji gumball machine.
Related Articles:

Watch

R29 Original Series

Watch Now
Documentary
Five love stories behind diverse, multicultural marriages.
Watch Now
Lifestyle
Life experiments, 5 days at a time.
Watch Now
Fashion
The style of subculture.
Watch Now
Beauty
Viral trends, tried and tested.
Watch Now
Documentary
From vibrators to lipstick, learn how your favorite products are made.
Watch Now
Documentary
Extraordinary, one-of-a-kind individuals
Watch Now
Documentary
The latest stories to watch.
Watch Now
Lifestyle
Inside the homes of millennial women — & what they paid for them
Watch Now
Comedy
Let's talk about sex, baby.
Watch Now
Documentary
Female artisans around the world
Watch Now
Politics
Made by and for smart, opinionated women.
Watch Now
Film
We helped 12 female directors claim their power.