Taylor Swift's Magazine Is One Big Inside Joke

Photo: Jason Merritt/Getty Images.
Reputation is a couple days away, and the new Taylor Swift is giving us a few clues into her new world.
Today on Twitter, she shared the back of her Target-exclusive magazine that will accompany the release of her record. They're stylized to look like tabloid magazine covers — presumably to bite back against the culture of rumors that follow the "Look What You Made Me Do" singer.
The "headlines" parody traditional tabloid, screaming questions like "Will Her Poetry Reveal The Truth?" and "Why She Disappeared!" Some are a little funnier, like references to her cats, Olivia and Meredith. The mag also promises to give us a glimpse into the famously inscrutable pop star's private life with photos and drawings, and she shared some of the pages in a video.
Advertisement
But what does it mean? Swifties on Reddit are eagerly dissecting every word, because Swift is known to embed references, inside jokes, and clues in everything she does. For starters, Swift shared the images with the caption, "Forgot to show the back of the Target magazines," and fans are convinced that she didn't forget, she was prompted to post the images because they'd already leaked.
Another fan posted a side-by-side comparison with the "Reputation" mag and some supermarket tabloids, and notes that she's using some of their exact language — including one cover which declares that Taylor is pregnant – and asks somewhat grossly asks who is the dad. On Swift's mag, a headline mocks that rumor by reading, "Who is Olivia's Real Father?" Olivia is one of her kitties.
Scroll down for more images and video of the inside of the magazine, which will be available for purchase exclusive at Target this Friday.
Photo: Reddit.
Photo: @taylorswift13.
Photo: @taylorswift13.
Advertisement

More from Music

Watch

R29 Original Series

Watch Now
Documentary
Five love stories behind diverse, multicultural marriages.
Watch Now
Lifestyle
Life experiments, 5 days at a time.
Watch Now
Fashion
The style of subculture.
Watch Now
Beauty
Viral trends, tried and tested.
Watch Now
Documentary
From vibrators to lipstick, learn how your favorite products are made.
Watch Now
Documentary
Extraordinary, one-of-a-kind individuals
Watch Now
Documentary
The latest stories to watch.
Watch Now
Lifestyle
Inside the homes of millennial women — & what they paid for them
Watch Now
Comedy
Let's talk about sex, baby.
Watch Now
Documentary
Female artisans around the world
Watch Now
Politics
Made by and for smart, opinionated women.
Watch Now
Film
We helped 12 female directors claim their power.