Color may seem like the most obvious choice when it comes to changing up your eye makeup game, but we've found that texture actually makes a much bigger difference. Whether you're looking for glossy or matte lids — in a rich pigment or barely there color — cream eyeshadows have stolen our hearts (and space in our makeup bags).
Not only can you apply the creamy pigments with just a finger, but the formulas tend to be water-resistant and come in a ton of offerings, including pots, sticks, and wands. Another major plus is that, unlike powders, they work for both oily and dry skin. Mid-day creasing is always a major fear of anyone who uses a pressed eyeshadow, but creams maintain long-lasting, smudge-free color for hours longer than their chalkier sisters.
Keep clicking for our favorite cream eyeshadows — including the little pot that was crowned one of 2019's most-innovative beauty products.
At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission. Check out the rest of the 2019 Beauty Innovator Award winners.