The Craziest (& Coolest) Beauty Products Coming Out Of L.A. This Year

What will all your friends be buying at Sephora six months from now?

Sure, giant beauty companies have stacks on stacks (on stacks) to develop the hottest new things in beauty, but oftentimes, it’s burgeoning indie brands that come up with the coolest — and most boundary-pushing — products. Think about it: Before now-ubiquitous egg-shaped sponges and cleansing brushes flooded the market, one or two visionaries put these essentials on the map.

To get a look at what’s next in beauty, we headed to the Indie Beauty Expo in L.A. — the event's first stop — where nearly 100 burgeoning brands are sharing their wares. As you may expect, it didn’t disappoint. Among the more mind-bending innovations were skin-care lines based on the CBD oil in cannabis, all-natural (and very chic-looking) lube, an intoxicating bath oil that will be in many celebrity bathrooms come a year from now, and a mask pack to blow all others out of the water. Yeah, we know that’s a strong statement — but believe us, it’s a game changer.

Ahead, check out the coolest and craziest beauty buys of the show — and take note: this is the stuff you, me, and everyone we know will go crazy for in six months from now.

More from Skin Care

Watch

R29 Original Series

Watch Now
Documentary
Five love stories behind diverse, multicultural marriages.
Watch Now
Lifestyle
Life experiments, 5 days at a time.
Watch Now
Fashion
The style of subculture.
Watch Now
Beauty
Viral trends, tried and tested.
Watch Now
Documentary
From vibrators to lipstick, learn how your favorite products are made.
Watch Now
Documentary
Extraordinary, one-of-a-kind individuals
Watch Now
Documentary
The latest stories to watch.
Watch Now
Lifestyle
Inside the homes of millennial women — & what they paid for them
Watch Now
Comedy
Let's talk about sex, baby.
Watch Now
Documentary
Female artisans around the world
Watch Now
Politics
Made by and for smart, opinionated women.
Watch Now
Film
We helped 12 female directors claim their power.