This Is The Beauty Brand Every Cool Girl Wants Now

Korean beauty brand Too Cool For School is making the out-of-date phrase, well, cool again. The brand, which has been around for six years but is only just now marking its one-year anniversary in the U.S., offers 12 product collections — Artify, Glamrock, Dinoplatz, and Egg are just a few. And, of course, we've fallen for them all.

Just last week, Too Cool For School opened up its first brick-and-mortar location in New York City. And we're betting every It Girl, Instagram influencer, content creator, and beauty fan will be making frequent stops at the shop, which resembles a laboratory in the most peculiar and lovely way (not at all sterile, but still full of gadgets and gizmos). The big bonus? The store holds more goodies than have ever been available before — think in-store exclusives that are practically science experiments.

The major love the brand is getting isn't just for its innovative, hard-working formulas, but for the eye-candy designs. Dinoplatz is quirky and childish and has the kind of artwork you don't typically find on blotting papers or mascara. This isn't your Dior or your Chanel or your sparkly Pat McGrath; it's not elegant, but it's not cheesy, either. Too Cool For School is completely original, from the packaging to the ingredients.

Click ahead to see some of the fan favorites and the unavailable-until-now products we need in our lives ASAP.
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This isn't the first twistable mascara, but it is decorated with an adorable dinosaur — and it creates perfectly curled lashes.

Too Cool For School Dinoplatz Twisty Tail Mascara, $27, available at Sephora.
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Cleansing wipes are cleansing wipes, right? Wrong! Some completely dry up after the first time you open the tab; others barely get anything off our faces. But these super-powered ones are exactly what we need in every bag, medicine cabinet, and bedside table.

Too Cool For School Kazkaza Cleansing Wipes, $6, available at Sephora.
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Finally, this sheer lip stain is available in the U.S. — and you can check it out exclusively in-store. How cute is the packaging?

Too Cool For School Milk Tint, $11, available in-store.
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Shine bright like a diamond with this simple highlighting stick that wows every time you turn a cheek.

Too Cool For School Dinoplatz Cinema City CC Highlighter, $39, available at Sephora.
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Cher Horowitz would definitely approve of these vibrant shades and totally rad caps.

Too Cool For School Plaid Bad Girl Good Girl Lip Tint, $22, available in-store.
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Eggs on your skin? Yes, they're actually incredibly hydrating and firming for most skin types. Take the trend for a spin with this lightweight cream formulated with actual egg whites and egg yolk extract, to guarantee a bouncy complexion.

Too Cool For School Egg Mellow Cream, $36, available at Sephora.
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These creamy shadow sticks are in-store exclusives, and they're worth going in for: They go on smoothly, they're impossibly easy to use, and they shine without creasing all night.

Too Cool For School
Glam Rock Metalhead, $27, available in-store.
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Blotting papers are nice and all, but a blotting sponge is a game-changer.

Too Cool For School
Dinoplatz Dear Brachiosaurus Blotting Paper, $8, available at Sephora.
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A compact decorated with a cat giving major side-eye? Sign us up. Plus, the balm inside offers color and moisture, which we need for winter.

Too Cool For School Max in Pocket Lip Balm, $12, available at Sephora.
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Can you really have too many sheet masks? No, no you cannot.

Too Cool For School Egg Cream Mask Firming, $6, available at Sephora.
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Like this post? There's more. Get tons of beauty tips, tutorials, and news on the Refinery29 Beauty Facebook page. Like us on Facebook — we'll see you there!
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