It might seem like every other week (or minute), the makeup-vlogging world is giving us yet another trend to obsess over, tool to try, or look to copy. But when you peel back the hype, these internet beauty experts have some serious authority in the space. Their go-to picks have been shaped and honed through hours of testing, filming, and testing again. They don't just read about something and recommend it. Opinions are formed through hours of hands-on experience, which is something that many, sadly, don't have the time for.
Some of their advice can get a little, shall we say, creative (stiletto contouring, anyone?), but generally, bloggers work to make their looks accessible, smart, and most of all, budget-conscious. In fact, they're up there with the pros when it comes to figuring out the best drugstore buys.